How to Design a Corporate Website that Converts
In the corporate world, a website is more than just an online presence—it's a tool that drives conversions and generates business. To ensure that your corporate website not only looks professional but also performs well, it’s important to focus on **conversion optimisation** throughout the design process. In this post, we’ll explore key principles for designing a corporate website that turns visitors into customers and boosts your bottom line.
1. Start with a Clear Value Proposition
The first thing visitors should understand when they land on your website is what your business does and how it benefits them. A clear, compelling value proposition is essential to capturing their attention and encouraging them to explore further. This should be communicated in the headline and key messaging on your homepage.
For corporate websites, it’s important to focus on the unique aspects of your business that set you apart from competitors. Keep the language concise, professional, and focused on how you solve your client’s challenges.
2. Prioritise User Experience (UX)
A seamless user experience (UX) is crucial for keeping visitors engaged and guiding them toward conversion points. This means your website should be easy to navigate, with a clear structure and intuitive design. Visitors should be able to find the information they need quickly, whether they’re looking for service offerings, client testimonials, or contact details.
A well-structured menu, clear CTAs (calls to action), and mobile-friendly design are all essential elements of good UX.
3. Optimise for Conversions
When designing a corporate website, you need to think strategically about how to guide users towards taking action. Whether you want them to request a quote, sign up for a newsletter, or book a consultation, the design should encourage these actions.
This can be achieved by placing conversion points—such as contact forms or buttons—strategically throughout the site. Use strong CTAs, persuasive copy, and forms that are easy to fill out. Ensure the most important actions are prominent and easy to find.
4. Use Professional Branding and Imagery
In the corporate world, appearance matters. Your website needs to reflect your company’s professionalism and credibility. This means using high-quality imagery, consistent branding, and a polished design that aligns with your brand’s tone and values. Corporate websites should look sleek and professional but also be approachable and easy to navigate.
Avoid stock imagery that feels generic, and instead, opt for custom photography or well-chosen visuals that communicate your brand's identity.
5. Ensure Mobile Optimisation
More business decisions are being made on the go, so a corporate website that isn’t mobile-friendly risks losing potential clients. Mobile optimisation ensures that your site provides a seamless experience across all devices. A responsive design that adapts to different screen sizes is key to delivering a professional experience to mobile users.
Google’s mobile-first indexing also means that a mobile-friendly website is crucial for SEO, ensuring your corporate site ranks well in search results.
6. Build Trust with Testimonials and Case Studies
Corporate clients want to work with companies they can trust. A great way to build credibility is by showcasing testimonials from satisfied clients and case studies that demonstrate your successful track record. This not only reassures potential clients but also provides tangible proof of the value your business offers.
Include client logos, industry awards, or certifications if relevant, to further establish trust and authority.
7. Focus on Speed and Performance
In today’s fast-paced business environment, a slow website can turn potential clients away before they’ve even had a chance to engage with your content. Optimising your website’s speed is crucial for both user experience and SEO rankings. Ensure that images are compressed, code is clean, and unnecessary plugins are removed to maintain fast load times.
For corporate websites, performance is key—your clients expect a fast, efficient experience.
Conclusion
Designing a corporate website that converts requires a strategic approach that balances professional design with conversion optimisation. From creating a clear value proposition to optimising user experience and ensuring mobile-friendliness, each element plays a vital role in turning visitors into clients. By focusing on these principles, you can create a website that not only looks impressive but also drives business results.
Need a Hand?
If you need some assistance with any of the above, or you want to work with me on anything else, please don’t hesitate to get in touch with me.
